For years, the gold standard of a book launch was the "mega-event"—a packed bookstore, a line out the door, and a frantic hour of signing. While these events have their place, the post-pandemic landscape has seen a shift in what audiences crave. We are witnessing the renaissance of the "Literary Salon"—intimate, curated gatherings that prioritise deep conversation and connection...

In the upper echelons of business, differentiation is the hardest currency to acquire. Everyone has a degree; everyone has a track record. What separates the true thought leaders from the rest of the pack? Often, it is a published book. For CEOs, consultants, and entrepreneurs, a book is not merely a literary endeavour; it is a versatile business asset that validates expertise and opens doors...

Do you know the best way to get your book into the hands of readers? For many authors, writing the book is the easy part, while promotion feels overwhelming. Knowing how to market your book is key to finding your audience and achieving success. Smith Publicity, a New Jersey-based author promotion and book marketing company, has been helping authors reach readers since 1997. With the...