The Ultimate Business Card: Leveraging a Book for Corporate Authority
In the upper echelons of business, differentiation is the hardest currency to acquire. Everyone has a degree; everyone has a track record. What separates the true thought leaders from the rest of the pack? Often, it is a published book. For CEOs, consultants, and entrepreneurs, a book is not merely a literary endeavour; it is a versatile business asset that validates expertise and opens doors...
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