Introduction to Digital Marketing Objective: To provide students with a comprehensive overview of digital marketing, its key concepts, importance in the modern business environment, and its comparison with traditional marketing. This module lays the foundation for all other advanced modules. Topics Covered: 1. What is Digital Marketing? 2. Why Digital Marketing Matters Today 3....

In today’s fast-paced digital world, social media continues to play a pivotal role in how brands communicate, engage, and build relationships with their audiences. As the landscape grows more dynamic, Social Media Management Platforms (SMMPs) have evolved from simple scheduling tools into intelligent, end-to-end solutions that empower organizations to elevate their social media strategies...