Born X Raised is not just a clothing brand—it’s a cultural movement rooted deeply in the heart of Los Angeles. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), Born X Raised emerged from the urban grit of Venice and the surrounding neighborhoods, aiming to preserve the essence of a city that was rapidly changing due to gentrification and commercialization.

The brand was born from a need to represent a side of Los Angeles that was often overlooked. While many brands drew inspiration from LA’s glamour, Born X Raised sought to tell the story of the people who were being displaced by that very image. Spanto, who sadly passed away in 2023, brought with him a fiercely personal connection to the city and used fashion as a way to speak up for those who felt voiceless.

A Brand With a Mission

What sets Born X Raised apart is its unfiltered commitment to authenticity. The brand isn't chasing trends—it creates pieces that reflect the lived experiences of its founders and community. Every collection is steeped in cultural identity, storytelling, and resistance to mainstream conformity.

Born X Raised uses clothing as a form of protest, paying homage to Los Angeles’ indigenous roots, Chicano culture, and street-level realities. Whether through bold typography, graphic storytelling, or collaborations with local artists, the brand tells a truth that resonates with those who value culture over clout.

The name itself—Born X Raised—tells a story. It’s a statement about where someone comes from and what shaped them. It’s a phrase that connects to memory, pride, and identity. The brand has remained loyal to these principles, even as it has grown in popularity.

Impact on Streetwear and Culture

Since its inception, Born X Raised has made significant waves in the world of streetwear. While most labels in the genre tend to follow similar aesthetics and hype-driven marketing, Born X Raised has carved a unique lane by infusing social commentary and heritage into its drops.

Its collections often reflect political tensions, social justice themes, and tributes to underrepresented communities. This has earned Bornxraised hoodie a loyal following not just in Los Angeles, but globally. Fans of the brand don’t just buy clothes—they wear a message.

Collaborations with prominent entities like the Los Angeles Dodgers, the Lakers, and even Nike have put the brand on a broader stage. Yet, even with mainstream exposure, the brand has remained true to its roots, using each platform as an opportunity to highlight the communities and stories that matter most to them.

The Legacy of Spanto

The influence of co-founder Spanto cannot be overstated. Born X Raised was as much his personal journey as it was a fashion label. Diagnosed with cancer shortly after launching the brand, Spanto used his time and energy to ensure Born X Raised would carry on as a beacon for cultural identity and resistance.

Spanto's passing in 2023 sent shockwaves through the streetwear and artistic communities. His legacy, however, lives on through every stitch, design, and message the brand releases. His voice echoes through the slogans printed on hoodies, the visual language of lookbooks, and the emotional weight behind each drop.

Spanto's love for Los Angeles and his deep connection to his roots helped shape a narrative that remains raw and unapologetically honest. He didn’t just build a brand—he created a space for people to feel seen.

Community First: Giving Back Through Fashion

Born X Raised stands as a model for how fashion brands can—and should—give back. Community involvement has always been at the forefront of the brand's mission. From organizing charitable events to supporting local youth initiatives, Born X Raised goes beyond the typical boundaries of streetwear.

Their work has included feeding families, providing holiday support for underprivileged neighborhoods, and creating art installations that highlight social issues. These acts are not publicity stunts—they’re real commitments driven by people who live the realities they represent.

This community-first mentality is what makes Born X Raised more than a brand. It’s a collective movement aimed at preserving identity, culture, and a sense of belonging in a rapidly shifting cityscape.

Design Philosophy and Aesthetic

The design language of Born X Raised is unmistakable. It blends aggressive typography, provocative imagery, and deeply localized themes. Whether it’s a nod to old-school gang lettering or references to ancestral struggles, the clothing captures attention with its unapologetic tone.

The aesthetic can be described as raw, nostalgic, and confrontational—all qualities that mirror the brand's ethos. There's a heavy use of monochromatic palettes, bold graphic prints, and text that reads more like protest signs than marketing slogans.

This visual approach isn’t just for style—it’s storytelling. Every piece has a meaning, and for those who understand the culture, the message resonates on a deep emotional level. The brand's commitment to high-quality materials also shows their intention to create products that last, just like the stories they aim to preserve.

The Streetwear Market and Staying Independent

Born X Raised has grown into a formidable name in a highly competitive industry without losing its soul. While many streetwear brands eventually sell out or water down their identity to appeal to a broader audience, Born X Raised has managed to stay fiercely independent.

This approach has garnered immense respect within the fashion and music worlds. Celebrities, athletes, and artists have been spotted wearing the brand—not because it’s trendy, but because it stands for something. That kind of authenticity is rare and hard to replicate.

The brand's limited releases and deliberate avoidance of overproduction have also contributed to its mystique. Instead of flooding the market, Born X Raised opts for scarcity, creating a sense of urgency and exclusivity around each drop.

Looking to the Future

As streetwear continues to evolve and mainstream culture embraces more diverse narratives, Born X Raised is well-positioned to remain a leader in authentic, culture-driven fashion. The foundation laid by Spanto and 2Tone is strong, and the team behind the brand appears committed to maintaining its integrity.

Future collaborations, continued community involvement, and possibly expanding into new creative arenas like film, art, or music may be on the horizon. But no matter how far the brand reaches, its heart will always be in Los Angeles.

The story of Born X Raised is still being written. It’s a story of resistance, pride, and passion—a reminder that fashion can be a powerful tool for storytelling and social change.

Final Thoughts

Born X Raised represents more than just streetwear. It’s a cultural archive, a political statement, and a tribute to the city of angels and its many voices. At a time when authenticity is increasingly rare, this brand stands as a pillar of what it means to be born and raised in a community that refuses to be erased.