UpHex is a strategic partnership model whereby one firm offers White Label Facebook Ads and campaign management on behalf of another firm, usually a marketing consultant or agency. In this model, the provider handles the full advertising process – including strategy and targeting, as well as campaign setup, optimization, and reporting – while the reseller brands these services under their own agency name. This enables agencies that lack internal Facebook advertising experts or significant resources to deliver a complete range of digital marketing services to their customers, build their portfolio, grow revenue streams, and benefit from specialist expertise without the overheads and complexity of employing, training, and maintaining an internal Facebook-only team.